Have you ever dreamed of seeing your movie on the big screen, or at least on the small screen of millions of viewers? The digital age has opened up exciting new opportunities for independent filmmakers to reach a global audience, and Tubi is one such platform that offers a chance for your film to be seen by a massive audience.
Image: tubitv.com
Tubi, a free, ad-supported streaming service, boasts a library of movies and television shows encompassing various genres, from classic films to modern independent productions. While the process of landing your film on Tubi may not be as simple as uploading a file, it is certainly a achievable goal for those willing to navigate the landscape of film distribution.
Understanding Tubi’s Content Acquisition
Tubi, like any streaming service, operates on a business model that revolves around acquiring content that will resonate with its audience. Content that is popular, engaging, and aligns with its target demographic is more likely to be chosen.
What Makes a Movie Tubi-Worthy?
Tubi prioritizes content that falls under the following categories:
- Genre Appeal: Tubi thrives on providing a diverse selection of genres. Movies that fit into popular categories like horror, action, comedy, romance, and documentaries have a higher chance of getting acquired.
- Audience Engagement: Tubi’s algorithms are designed to track user engagement, and movies that garner high viewership, positive reviews, and social media buzz are more likely to catch their attention.
- Quality Content: While Tubi is a free service, they prioritize content with professional production quality, compelling storytelling, and engaging performances. Aim for a polished and well-crafted film.
- Licensing and Rights: Tubi will be keen on obtaining exclusive licensing rights for your film, meaning the movie won’t be available on other platforms during the licensing period.
Pathways to Tubi: From Filmmaker to Platform
Getting your movie on Tubi involves a few distinct pathways. You can either approach the platform directly or leverage distribution agreements for greater reach.
Image: tubitv.com
1. Direct Submission to Tubi
Tubi does not have a public submission portal for independent filmmakers. However, you can reach out to them through their website’s “Contact Us” page. This is a viable route for filmmakers looking for a personal touch and a direct connection with the platform.
When contacting Tubi, make sure you have:
- A high-quality trailer: A short, captivating trailer is your film’s first impression and a crucial element in securing attention.
- A professional website: Showcase your movie’s details through a user-friendly website highlighting the film’s synopsis, cast and crew information, and press materials.
- Positive reviews and accolades: If your film has received positive reviews, awards, or festival mentions, be sure to highlight them in your communication with Tubi.
2. Partnering with Distribution Companies
A more efficient approach is collaborating with distribution companies that specialize in acquiring independent films and distributing them to streaming platforms like Tubi. These companies have established relationships with platforms and streamline the process of getting your film onto the platform.
3. Utilizing Film Festivals and Markets
Film festivals and markets often serve as platforms where independent filmmakers can connect with distributors and potential buyers. Networking and pitching your film at these events can increase your chances of getting your movie noticed and distributed to various platforms, including Tubi.
Preparing Your Movie for Tubi
Before you start approaching Tubi or distribution companies, ensure your film is in a state ready for distribution. This involves:
- Finalizing Production: Make sure your film is fully edited, polished, and free of any technical or logistical errors. Completing a high-quality final cut is crucial for a professional presentation.
- Acquiring Rights: Clear all necessary rights for music, footage, and other elements used in your film. Secure the rights for distribution, especially for streaming platforms.
- Creating Promotional Materials: Develop a compelling trailer that captures the essence of your film, along with eye-catching posters and marketing materials.
Beyond Tubi: Exploring Distribution Possibilities
While Tubi is a recognized platform, other streaming services and distribution models exist for independent filmmakers. Explore options such as:
- Other AVOD Platforms: Tubi is not the only free, ad-supported streaming service. Look into platforms like Pluto TV, Crackle, and Plex, each catering to a specific audience.
- Independent Film Platforms: Platforms like Film Independent’s “Filmmaker’s Library”, Seed&Spark, and Vimeo On Demand cater specifically to independent films and offer unique distribution channels.
- Direct-to-Consumer (D2C): You can consider distributing your film directly to viewers through your website or other platforms, leveraging online payment gateways and direct marketing.
The Changing Landscape of Film Distribution
The landscape of film distribution is forever evolving, and emerging technologies and streaming platforms are continually transforming how independent filmmakers reach their audience. Staying informed about the latest trends, platforms, and distribution models is crucial in navigating this dynamic environment.
The Power of Digital Marketing
Digital marketing plays a vital role in film distribution. Use social media, online advertising, email marketing, and SEO to create buzz around your film and attract viewers. Engaging with fans online and building a dedicated audience can significantly impact your film’s success.
How Do I Get My Movie On Tubi
Conclusion
Getting your movie on Tubi, or any streaming platform for that matter, can be a challenging yet rewarding endeavor. By understanding the platform’s content acquisition process, preparing your film for distribution, and exploring diverse distribution models, you can increase your chances of reaching a wider audience. Remember, persistence, a compelling film, and effective marketing are key to success in the digital age of film distribution.
